Building Culture
Apollo
Shaping Space, Brick by Brick
Building Culture was more than just a client - it was an opportunity to help shape how people experience the spaces they work in. I partnered with their team and Digital Butter to develop Apollo, a concept for a workspace and social club built on values, connection and purpose. My role was to translate their vision into something investors, partners, and communities could feel - not just understand.
The Challenge
At first glance, Building Culture looked like a construction company. But behind it was an entire philosophy about how spaces can bring out the best in people - shaping not just where we work, but how we connect and create.
The challenge was communicating that ethos clearly. Apollo wasn’t just another coworking space - it was an idea about balance, beauty, and belonging. It needed a narrative that captured both its business purpose and its human one.
Our goal was to give Apollo a voice that felt as intentional as the spaces it would create - one that spoke to investors, collaborators, and everyday professionals alike.
Approach
This project was deeply collaborative. Working closely with Digital Butter, we explored how to express the Apollo ethos visually and strategically - pairing strong design direction with meaningful storytelling.
I saw the brand as a brick: simple, grounded, and essential. Every brick is different, but together they create something greater. Apollo was built around that same principle - each space shaped by the people and community it supports.
The Outcome
The result was a brand that stood firmly on its foundation — clear, confident, and full of heart.
Apollo became more than a name; it became a movement toward more thoughtful, human workspaces. The visual identity felt intentional and timeless - a reflection of the values behind it. Every touchpoint, from investor decks to messaging frameworks, carried the same grounded optimism. It was the kind of project that blended design and strategy seamlessly, showing how vision and practicality can co-exist beautifully. Most importantly, the process gave Building Culture a way to articulate why they build - not just what they build.
