DISCOVER PROJECT

DISCOVER PROJECT

Datamize

Digital Strategist

Expression, Creativity and Versatility
Working with Datamize has been like a crash course in versatility. One week I’m shaping fundraising campaigns for NPOs, the next I’m building out digital strategies for corporate clients who live by analytics. From creative design to precise data-driven execution, this role has stretched my skills in every direction - and I’ve loved every bit of it.

The Challenge

In digital strategy, “business as usual” changes by the week. Many of Datamize’s projects needed a fresh perspective - new ideas to re-energize campaigns and help clients keep pace in an ever-evolving online world.

Beyond client work, Datamize itself needed a clearer voice online. The brand had to look, sound, and feel as sharp as the results it delivered.

That gave me room to step in, push boundaries, and add extra value through social strategy, creative direction, and content planning.

Approach

Datamize’s culture gives you freedom - the kind that sparks ideas you didn’t know you had. I leaned into that flexibility, experimenting with new approaches, iterating on what worked, and refining what didn’t.

Whether I was crafting social strategies, designing campaigns, or refining Datamize’s own brand image, the goal was always the same: keep things smart, agile, and refreshingly human.

The Outcome

The results spoke for themselves - stronger engagement, more efficient campaign performance, and happy clients across a pretty wide spectrum of industries.

I helped develop clearer systems for campaign rollout and reporting, giving teams insight into what actually moved the needle. Internally, Datamize’s social and brand presence became more cohesive, consistent, and confident - reflecting the same creativity we bring to our clients. Most importantly, every project became an opportunity to test, learn, and grow - the best kind of challenge for a strategist at heart.

Datamize has been a masterclass in adaptability. It taught me that creativity and analytics don’t sit on opposite sides of the table - they share the same seat when the strategy’s right.

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mel.p.griffin@gmail.com

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Copyright © 2025 Melissa Griffin

mel.p.griffin@gmail.com

Email copied!

Copyright © 2025 Melissa Griffin

mel.p.griffin@gmail.com

Email copied!

Copyright © 2025 Melissa Griffin