portfolio
Thoughtful Strategy for Impactful Brands
As a creative with a background in marketing, content, events, and strategy, I’m driven by the power of storytelling - creating work that inspires, connects, and leaves an impression.
I've had the privilege of working with a variety of brands, bringing innovative, thoughtful ideas to life and creating lasting impressions.
creative expertise
"Design is not just what it looks like and feels like. Design is how it works."
01 ——
Digital Strategy
Developing thoughtful digital strategies that align brand goals with audience needs. Each plan combines clear objectives, insight-driven decisions, and sustainable growth paths.
Strategic Planning
Market & Audience Analysis
Channel Strategy
Performance Analysis
02 ——
Brand Identity
Crafting cohesive brand identities that capture personality and purpose. From defining positioning to visual expression, each identity is built to connect authentically and last.
Brand Positioning
Tone & Messaging
Visual Identity Systems
Brand Guidelines
03 ——
Campaign Design
Designing and executing campaigns that bring strategy to life across platforms. Each concept blends creative storytelling with structured rollout for measurable impact.
Concept Development
Campaign Planning
Asset Creation
Content Rollout
04 ——
Visual Design
Refined, engaging visuals that communicate brand essence. From layouts to content, each design element is crafted with clarity, consistency, and emotion in mind.
Creative Direction
Social Design
Layout Design
Visual Consistency
05 ——
Content Management
Building and maintaining cohesive content ecosystems that keep brands active and aligned. Focused on planning, scheduling, and optimizing for performance and engagement.
Content Strategy
Calendar Planning
Platform Management
Reporting & Insights
measured achievements
NEW WEBSITE USERS
0
1.2 Mil
30.7%
57.4%
47.3%
Interactions
session growth
ad action rate
revenue growth
SOCIAL PAGES ENGAGEMENT GROWTH
0
%
COFFEES CONSUMED
1
Applause Corner
Mel approaches her work with curiosity and persistence. Trustworthy and dependable, Mel's professionalism came through in how she handled the most straight forward or complex tasks.
Austin Tunnell
Founder & CEO, Building Culture
Mel's mix of strategic and creative thinking made visual itteration and design a breeze. Analytically focused creatively driven, she was a true pleasure to work with.
Francois Botha
Designer & 3D Visualizer, MG Consulting
Working with Melissa has been a game changer for our digital marketing efforts. What truly sets Mel apart is her ability to blend analytical thinking with creative execution.
Yvonne Miles
Senior Designer, Ogilvy
Mel approaches her work with curiosity and persistence. Trustworthy and dependable, Mel's professionalism came through in how she handled the most straight forward or complex tasks.
Austin Tunnell
Founder & CEO, Building Culture
Mel's mix of strategic and creative thinking made visual itteration and design a breeze. Analytically focused creatively driven, she was a true pleasure to work with.
Francois Botha
Designer & 3D Visualizer, MG Consulting
Working with Melissa has been a game changer for our digital marketing efforts. What truly sets Mel apart is her ability to blend analytical thinking with creative execution.
Yvonne Miles
Senior Designer, Ogilvy
Mel approaches her work with curiosity and persistence. Trustworthy and dependable, Mel's professionalism came through in how she handled the most straight forward or complex tasks.
Austin Tunnell
Founder & CEO, Building Culture
Mel's mix of strategic and creative thinking made visual itteration and design a breeze. Analytically focused creatively driven, she was a true pleasure to work with.
Francois Botha
Designer & 3D Visualizer, MG Consulting
Working with Melissa has been a game changer for our digital marketing efforts. What truly sets Mel apart is her ability to blend analytical thinking with creative execution.
Yvonne Miles
Senior Designer, Ogilvy
Mel approaches her work with curiosity and persistence. Trustworthy and dependable, Mel's professionalism came through in how she handled the most straight forward or complex tasks.
Austin Tunnell
Founder & CEO, Building Culture
Mel's mix of strategic and creative thinking made visual itteration and design a breeze. Analytically focused creatively driven, she was a true pleasure to work with.
Francois Botha
Designer & 3D Visualizer, MG Consulting
Working with Melissa has been a game changer for our digital marketing efforts. What truly sets Mel apart is her ability to blend analytical thinking with creative execution.
Yvonne Miles
Senior Designer, Ogilvy
Mel approaches her work with curiosity and persistence. Trustworthy and dependable, Mel's professionalism came through in how she handled the most straight forward or complex tasks.
Austin Tunnell
Founder & CEO, Building Culture
Mel's mix of strategic and creative thinking made visual itteration and design a breeze. Analytically focused creatively driven, she was a true pleasure to work with.
Francois Botha
Designer & 3D Visualizer, MG Consulting
Working with Melissa has been a game changer for our digital marketing efforts. What truly sets Mel apart is her ability to blend analytical thinking with creative execution.
Yvonne Miles
Senior Designer, Ogilvy
portfolio
Thoughtful Strategy for Impactful Brands
As a creative with a background in marketing, content, events, and strategy, I’m driven by the power of storytelling - creating work that inspires, connects, and leaves an impression.
I’ve always been drawn to creativity that moves people - finding that balance between strategy and storytelling where real connection happens. My career began in campaign management and creative strategy, where I learned how to turn purpose into experience and ideas into impact.
Over time, I’ve found the most fulfilment working with brands that care about the people they reach - those that value meaning and connection as much as results. Whether it’s a campaign, a piece of content, or a brand build, I aim to bring clarity, intention, and heart to every project I'm involved in.
Based in Johannesburg
(GMT+2)
I've had the privilege of working with a variety of brands, bringing innovative, thoughtful ideas to life and creating lasting impressions.
creative expertise
"Design is not just what it looks like and feels like. Design is how it works."
01 ——
Digital Strategy
Developing thoughtful digital strategies that align brand goals with audience needs. Each plan combines clear objectives, insight-driven decisions, and sustainable growth paths.
Strategic Planning
Market & Audience Analysis
Channel Strategy
Performance Analysis
02 ——
Brand Identity
Crafting cohesive brand identities that capture personality and purpose. From defining positioning to visual expression, each identity is built to connect authentically and last.
Brand Positioning
Tone & Messaging
Visual Identity Systems
Brand Guidelines
03 ——
Campaign Design
Designing and executing campaigns that bring strategy to life across platforms. Each concept blends creative storytelling with structured rollout for measurable impact.
Concept Development
Campaign Planning
Asset Creation
Content Rollout
04 ——
Visual Design
Refined, engaging visuals that communicate brand essence. From layouts to content, each design element is crafted with clarity, consistency, and emotion in mind.
Creative Direction
Social Design
Layout Design
Visual Consistency
05 ——
Content Management
Building and maintaining cohesive content ecosystems that keep brands active and aligned. Focused on planning, scheduling, and optimizing for performance and engagement.
Content Strategy
Calendar Planning
Platform Management
Reporting & Insights
measured achievements
NEW WEBSITE USERS
0
1.2 Mil
30.7%
57.4%
47.3%
Interactions
session growth
ad action rate
revenue growth
SOCIAL PAGES ENGAGEMENT GROWTH
0
%
COFFEES CONSUMED
1
Applause Corner
Mel approaches her work with curiosity and persistence. Trustworthy and dependable, Mel's professionalism came through in how she handled the most straight forward or complex tasks.
Austin Tunnell
Founder & CEO, Building Culture
Mel's mix of strategic and creative thinking made visual itteration and design a breeze. Analytically focused creatively driven, she was a true pleasure to work with.
Francois Botha
Designer & 3D Visualizer, MG Consulting
Working with Melissa has been a game changer for our digital marketing efforts. What truly sets Mel apart is her ability to blend analytical thinking with creative execution.
Yvonne Miles
Senior Designer, Ogilvy
Mel approaches her work with curiosity and persistence. Trustworthy and dependable, Mel's professionalism came through in how she handled the most straight forward or complex tasks.
Austin Tunnell
Founder & CEO, Building Culture
Mel's mix of strategic and creative thinking made visual itteration and design a breeze. Analytically focused creatively driven, she was a true pleasure to work with.
Francois Botha
Designer & 3D Visualizer, MG Consulting
Working with Melissa has been a game changer for our digital marketing efforts. What truly sets Mel apart is her ability to blend analytical thinking with creative execution.
Yvonne Miles
Senior Designer, Ogilvy
Mel approaches her work with curiosity and persistence. Trustworthy and dependable, Mel's professionalism came through in how she handled the most straight forward or complex tasks.
Austin Tunnell
Founder & CEO, Building Culture
Mel's mix of strategic and creative thinking made visual itteration and design a breeze. Analytically focused creatively driven, she was a true pleasure to work with.
Francois Botha
Designer & 3D Visualizer, MG Consulting
Working with Melissa has been a game changer for our digital marketing efforts. What truly sets Mel apart is her ability to blend analytical thinking with creative execution.
Yvonne Miles
Senior Designer, Ogilvy
Mel approaches her work with curiosity and persistence. Trustworthy and dependable, Mel's professionalism came through in how she handled the most straight forward or complex tasks.
Austin Tunnell
Founder & CEO, Building Culture
Mel's mix of strategic and creative thinking made visual itteration and design a breeze. Analytically focused creatively driven, she was a true pleasure to work with.
Francois Botha
Designer & 3D Visualizer, MG Consulting
Working with Melissa has been a game changer for our digital marketing efforts. What truly sets Mel apart is her ability to blend analytical thinking with creative execution.
Yvonne Miles
Senior Designer, Ogilvy
Mel approaches her work with curiosity and persistence. Trustworthy and dependable, Mel's professionalism came through in how she handled the most straight forward or complex tasks.
Austin Tunnell
Founder & CEO, Building Culture
Mel's mix of strategic and creative thinking made visual itteration and design a breeze. Analytically focused creatively driven, she was a true pleasure to work with.
Francois Botha
Designer & 3D Visualizer, MG Consulting
Working with Melissa has been a game changer for our digital marketing efforts. What truly sets Mel apart is her ability to blend analytical thinking with creative execution.
Yvonne Miles
Senior Designer, Ogilvy
portfolio
Thoughtful Strategy for Impactful Brands
As a creative with a background in marketing, content, events, and strategy, I’m driven by the power of storytelling - creating work that inspires, connects, and leaves an impression.
I’ve always been drawn to creativity that moves people - finding that balance between strategy and storytelling where real connection happens. My career began in campaign management and creative strategy, where I learned how to turn purpose into experience and ideas into impact.
Over time, I’ve found the most fulfilment working with brands that care about the people they reach - those that value meaning and connection as much as results. Whether it’s a campaign, a piece of content, or a brand build, I aim to bring clarity, intention, and heart to every project I'm involved in.
Based in Johannesburg
(GMT+2)
I've had the privilege of working with a variety of brands, bringing innovative, thoughtful ideas to life and creating lasting impressions.
creative expertise
"Design is not just what it looks like and feels like. Design is how it works."
01 ——
Digital Strategy
Developing thoughtful digital strategies that align brand goals with audience needs. Each plan combines clear objectives, insight-driven decisions, and sustainable growth paths.
Strategic Planning
Market & Audience Analysis
Channel Strategy
Performance Analysis
02 ——
Brand Identity
Crafting cohesive brand identities that capture personality and purpose. From defining positioning to visual expression, each identity is built to connect authentically and last.
Brand Positioning
Tone & Messaging
Visual Identity Systems
Brand Guidelines
03 ——
Campaign Design
Designing and executing campaigns that bring strategy to life across platforms. Each concept blends creative storytelling with structured rollout for measurable impact.
Concept Development
Campaign Planning
Asset Creation
Content Rollout
04 ——
Visual Design
Refined, engaging visuals that communicate brand essence. From layouts to content, each design element is crafted with clarity, consistency, and emotion in mind.
Creative Direction
Social Design
Layout Design
Visual Consistency
05 ——
Content Management
Building and maintaining cohesive content ecosystems that keep brands active and aligned. Focused on planning, scheduling, and optimizing for performance and engagement.
Content Strategy
Calendar Planning
Platform Management
Reporting & Insights
measured achievements
NEW WEBSITE USERS
0
1.2 Mil
30.7%
57.4%
47.3%
Interactions
session growth
ad action rate
revenue growth
SOCIAL PAGES ENGAGEMENT GROWTH
0
%
COFFEES CONSUMED
1
Applause Corner
Mel approaches her work with curiosity and persistence. Trustworthy and dependable, Mel's professionalism came through in how she handled the most straight forward or complex tasks.
Austin Tunnell
Founder & CEO, Building Culture
Mel's mix of strategic and creative thinking made visual itteration and design a breeze. Analytically focused creatively driven, she was a true pleasure to work with.
Francois Botha
Designer & 3D Visualizer, MG Consulting
Working with Melissa has been a game changer for our digital marketing efforts. What truly sets Mel apart is her ability to blend analytical thinking with creative execution.
Yvonne Miles
Senior Designer, Ogilvy
Mel approaches her work with curiosity and persistence. Trustworthy and dependable, Mel's professionalism came through in how she handled the most straight forward or complex tasks.
Austin Tunnell
Founder & CEO, Building Culture
Mel's mix of strategic and creative thinking made visual itteration and design a breeze. Analytically focused creatively driven, she was a true pleasure to work with.
Francois Botha
Designer & 3D Visualizer, MG Consulting
Working with Melissa has been a game changer for our digital marketing efforts. What truly sets Mel apart is her ability to blend analytical thinking with creative execution.
Yvonne Miles
Senior Designer, Ogilvy
Mel approaches her work with curiosity and persistence. Trustworthy and dependable, Mel's professionalism came through in how she handled the most straight forward or complex tasks.
Austin Tunnell
Founder & CEO, Building Culture
Mel's mix of strategic and creative thinking made visual itteration and design a breeze. Analytically focused creatively driven, she was a true pleasure to work with.
Francois Botha
Designer & 3D Visualizer, MG Consulting
Working with Melissa has been a game changer for our digital marketing efforts. What truly sets Mel apart is her ability to blend analytical thinking with creative execution.
Yvonne Miles
Senior Designer, Ogilvy
Mel approaches her work with curiosity and persistence. Trustworthy and dependable, Mel's professionalism came through in how she handled the most straight forward or complex tasks.
Austin Tunnell
Founder & CEO, Building Culture
Mel's mix of strategic and creative thinking made visual itteration and design a breeze. Analytically focused creatively driven, she was a true pleasure to work with.
Francois Botha
Designer & 3D Visualizer, MG Consulting
Working with Melissa has been a game changer for our digital marketing efforts. What truly sets Mel apart is her ability to blend analytical thinking with creative execution.
Yvonne Miles
Senior Designer, Ogilvy
Mel approaches her work with curiosity and persistence. Trustworthy and dependable, Mel's professionalism came through in how she handled the most straight forward or complex tasks.
Austin Tunnell
Founder & CEO, Building Culture
Mel's mix of strategic and creative thinking made visual itteration and design a breeze. Analytically focused creatively driven, she was a true pleasure to work with.
Francois Botha
Designer & 3D Visualizer, MG Consulting
Working with Melissa has been a game changer for our digital marketing efforts. What truly sets Mel apart is her ability to blend analytical thinking with creative execution.
Yvonne Miles
Senior Designer, Ogilvy